I have had a number of conversations recently about social media, about what it is and why it works. And I’ve discovered that whilst the general mantra is ‘you must blog, you must tweet, you must have a Facebook page’, like all things it doesn’t work for everyone. And as with websites, if you’re going Continue Reading
ArchivesCategory: Opinion
14JanHappy 2010 and the start of a new decade
First of all, Happy 2010, we hope it is a very happy, healthy and successful year and decade. So far it has been defined by the weather – or rather the snow, lots of it – and also some interesting events in technology including the unveiling of the Nexus One and the beginnings of a Continue Reading
03DecIt’s been a long time
I am beginning to realise that blogging is like exercise, dieting, New Year’s resolutions and managing a reward system for your child – it is something you start with the best intentions but that can get dropped when your time is squeezed and you are under pressure.Continue Reading
05OctWhen GoogleAds are a waste of money
Today I have been carrying out some competitive analysis for a proposal we are writing this week and it has taken me further into the world of SEO or Search Engine Optimization for the uninitiated. And once again it has opened up a whole new issue relating to SEO. Lots of companies offer SEO expertise Continue Reading
28SepCan the internet really change the world?
I grew up in what I saw as the heady days of the 1980s, in the era of Band Aid, Live Aid, Free Nelson Mandela and the Sharpville Six. And when I was 16 I really believed that music could change the world. Well obviously it didn’t – and we still have Bono and events Continue Reading
23SepThe importance of leading by example
Well the summer is now over and the leaves are all turning a mix of beautiful colours and I have just noticed how long it is since I last blogged and yet I am spending much of my time extolling the virtues of blogging to many of our clients. It’s definitely a case of ‘do Continue Reading
03JulA website done badly is no good at all
So we know that a call to action is essential, that business blogging is the way forward on so many levels that it just needs to be done and that websites are more than online brochures in the world of Web 2.0. But let’s be realistic – if you are a small company or a Continue Reading
11MaySome simple rules to successful marketing
I’ve had three interesting marketing moments today. I started with one of those great moments when a client really got the basics of marketing and understood that it doesn’t need to be complicated or scarey; that marketing is not some sort of ‘dark art’. They understood that if you set some simple, basic rules and Continue Reading
02AprJust exactly what is an RSS Feed?
At WadeGair, when we build a blog based website or integrate a blog or news feed into our customer’s websites we routinely provide RSS feeds. RSS feeds are the latest, greatest way to consume information online for everyone who is time poor – which would be all of us then…Continue Reading
02AprWhy should you consider a Business Blog?
Blogs, Weblogs, Blogging are all phrases not immediately obvious in terms of my business I hear you say. At WadeGair we advise something different and let me explain why.Continue Reading