When we started working with the team at Arago Technology they had a fantastic piece of technology and a great unique product but no company name and framework for communicating and marketing who they are and what they do. They wanted to present themselves as a modern technology company that didn’t feel academic, despite its close ties to Manchester University, and that would stand out in the often quite traditional electricity industry.
Initially we set about identifying a company name for them. They were keen for it to mean something within the electricity industry and after some brainstorming and debate they chose Arago Technology. Francois Arago was a French Catalan mathematician, physicist and astronomer. Next we created the company brand along with some initial business literature and a website. Once again, their site is powered by WordPress 3.0 and includes a blog-driven News section.
