It is all very well showing lots of examples of our work without also answering the question - what do we do? What are our services? Well in many ways it would be accurate to say “We do everything” or rather we or our associates cover most , if not all, the areas our clients need addressing. However, we also appreciate that answer is a bit vague!

Our main area of expertise is in digital media where our extensive knowledge covers a wide range of services. We are able to work with our clients to identify what they need digital technology to do for them whether it be:

• enabling them to communicate with potential and existing clients via a website
• establishing, developing and managing customer relations via communications activities
• streamlining and growing a business or project via a backend support application

However, we also have many years of experience in providing broader communications solutions and believe strongly that most, if not all, communications activity needs to be part of an integrated approach that incorporates all communications platforms.

Identity
When creating a communications strategy it is always important to have an identity and associated core messages to work with. This identity needs to define, represent and support your company, product or project - who you are, what you do and why people should use you. The identity needs to be consistent and professional, to instil the right kind of feelings in current and future customers or users and to present your company, product or project to the outside world in the best possible light.

WadeGair can work with you to create an identity with associated core messages that will provide you with a coherent, consistent and highly effective communications tool.

Websites and Blogs
It is now generally agreed that most, if not all, companies, organisations and projects need some form of web presence not only to make them appear official and professional but also to allow them to take advantage of the multiple opportunities available through the internet.

At WadeGair we can help assess and define what will best suit your needs and situation so that you can exploit the benefits of internet - in terms of website and blog - without it becoming a drain on resources or finances. We aim to give you a communications tool that will increase your market presence, potential client-base and level of professionalism in a realistic and sustainable form.

Web applications
Digital technology can be used extensively to define, develop and support businesses and projects through a range of web applications that provide Backend support systems, Project tracking systems and CMS applications. With 100s of these types of systems available to buy in ‘off-the-shelf’ packages or for licensing online we offer advice and guidance on how to get the best system for your needs and situation. Options include implementing an existing solution or having a bespoke application developed and we have experience of delivering both.

Business Materials
Just as it is important to have a clear identity and online presence it is also of very high value to have professional and integrated business materials - from good quality, well-designed business cards to consistent looking electronic documents, flyers and printed folders. We work with our clients to establish what they actually need and deliver the appropriate materials accordingly.

Communications Campaigns
This is a broad and ever-changing area with new technology and new opportunities coming along all the time. Our comunications experience includes the following:

• Email Campaigns: we develop branded, personalised emails that are sent as mass mail-outs to target key potential or existing clients to build relationships and brand awareness
• Video Podcasting: this more recent communications tool is one that will enable you to communicate with your primary target audience and beyond in a versatile and exciting way
• Search Engine Optimisation (SEO) & Keyword Sponsorship: it is all very well having a website but if no-one knows it is there or no-one can find it via search engines than it will not be of much use. SEO and keyword sponsorship are important ways of ensuring your website can be found and in certain circumstances will appear in prime positions when users search for keywords
• Google Ad Campaigns: a simple and cost-effective way of improving your internet presence. We are able to either run these campaigns for you or to show you how to run them for yourself
• Face-to-Face Marketing: Whilst we are able to work with our clients to design and provide offline marketing material such as flyers and branded folders we can also help with exhibition and conference material. Our experience covers developing interactive/digital material for presentation at conferences and exhibitions; to helping source and provide exhibition stands; and to researching and supplying giveaways.

Video Podcasting
To date this service has been most widely used within the media, property or personal blog fields, however, it has a much broader scope in allowing organisations to communicate via new areas of digital media and increases the potential target audience and appeal.

WadeGair has extensive experience in creating custom Video Podcast Subscription Channels and product focussed video files for distribution within those channels.